Certified Specialist Programme in Ad Campaign Lookalike Targeting

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Ad Campaign Lookalike Targeting: Master the art of finding your ideal customers. This Certified Specialist Programme teaches you effective strategies for creating highly successful lookalike audiences.

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About this course

Learn to leverage Facebook Ads, Instagram Ads, and other platforms. Understand audience segmentation and retargeting techniques. Ideal for marketers, advertising professionals, and business owners seeking to optimize their campaigns and achieve higher ROI. Develop data-driven approaches to identify and target potential customers who resemble your best existing ones. Boost your campaign performance and unlock significant growth potential. Enroll now and become a certified expert in lookalike targeting! Explore the program details today.

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Course details

• Understanding Lookalike Audience Creation and Targeting
• Data Sources for Lookalike Modeling: CRM, Website Data, and Third-Party Data
• Algorithm and Model Selection for Optimal Lookalike Audience Generation
• Measuring and Optimizing Lookalike Audience Performance: Key Metrics and Reporting
• A/B Testing Different Lookalike Audience Strategies
• Advanced Targeting Techniques: Combining Lookalike Audiences with Other Targeting Methods
• Lookalike Audience Management and Retargeting Strategies
• Privacy and Compliance Considerations in Lookalike Targeting
• Case Studies and Best Practices in Lookalike Targeting Campaigns
• Future Trends and Emerging Technologies in Lookalike Targeting

Career path

Certified Specialist Programme: Ad Campaign Lookalike Targeting Career Roles (UK) Description
Digital Marketing Specialist (Lookalike Targeting) Develops and implements lookalike audience targeting strategies for digital ad campaigns, maximizing ROI and brand reach.
PPC Specialist (Lookalike Audiences) Manages Pay-Per-Click campaigns, leveraging lookalike targeting to optimize conversions and cost efficiency. Expert in Google Ads and other PPC platforms.
Data Analyst (Lookalike Modelling) Analyzes campaign performance data to refine lookalike audience models, ensuring accuracy and effectiveness of targeting.
Marketing Automation Specialist (Lookalike Integration) Integrates lookalike audience targeting with marketing automation platforms, automating campaign delivery and optimizing customer journeys.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN AD CAMPAIGN LOOKALIKE TARGETING
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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