Certified Specialist Programme in Ad Campaign Lookalike Targeting
-- viewing nowAd Campaign Lookalike Targeting: Master the art of finding your ideal customers. This Certified Specialist Programme teaches you effective strategies for creating highly successful lookalike audiences.
6,053+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Data Sources for Lookalike Modeling: CRM, Website Data, and Third-Party Data
• Algorithm and Model Selection for Optimal Lookalike Audience Generation
• Measuring and Optimizing Lookalike Audience Performance: Key Metrics and Reporting
• A/B Testing Different Lookalike Audience Strategies
• Advanced Targeting Techniques: Combining Lookalike Audiences with Other Targeting Methods
• Lookalike Audience Management and Retargeting Strategies
• Privacy and Compliance Considerations in Lookalike Targeting
• Case Studies and Best Practices in Lookalike Targeting Campaigns
• Future Trends and Emerging Technologies in Lookalike Targeting
Career path
Certified Specialist Programme: Ad Campaign Lookalike Targeting Career Roles (UK) | Description |
---|---|
Digital Marketing Specialist (Lookalike Targeting) | Develops and implements lookalike audience targeting strategies for digital ad campaigns, maximizing ROI and brand reach. |
PPC Specialist (Lookalike Audiences) | Manages Pay-Per-Click campaigns, leveraging lookalike targeting to optimize conversions and cost efficiency. Expert in Google Ads and other PPC platforms. |
Data Analyst (Lookalike Modelling) | Analyzes campaign performance data to refine lookalike audience models, ensuring accuracy and effectiveness of targeting. |
Marketing Automation Specialist (Lookalike Integration) | Integrates lookalike audience targeting with marketing automation platforms, automating campaign delivery and optimizing customer journeys. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate
