Professional Certificate in 360-Degree News Marketing

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360-Degree News Marketing: Master multi-platform news dissemination. This Professional Certificate equips you with strategic marketing skills for the modern news landscape.

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About this course

Learn social media marketing, SEO optimization, and content strategy for maximum reach. Ideal for journalists, PR professionals, and content creators seeking career advancement. Develop data-driven decision-making skills using analytics to measure campaign success. Gain expertise in crisis communication and brand reputation management. Boost your career prospects with in-demand skills. Enroll today and transform your news marketing approach. Explore the curriculum and register now!

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Course details

• Understanding the 360-Degree News Landscape
• Content Strategy & Planning for Multi-Platform Distribution
• Data Analytics & Measurement in News Marketing
• Social Media Marketing for News Outlets
• Search Engine Optimization (SEO) for News Websites
• Video & Multimedia Content Creation and Promotion
• Influencer Marketing & Partnerships
• Crisis Communication & Reputation Management
• Advertising & Sponsorship Strategies for News Brands
• Legal & Ethical Considerations in News Marketing

Career path

Career Role Description
360-Degree News Marketing Manager Oversees all aspects of a news organisation's marketing strategy, leveraging data-driven insights and digital platforms. A leadership role requiring strategic thinking and 360-degree marketing expertise.
Digital Marketing Specialist (News) Focuses on digital channels to increase brand awareness and audience engagement for news outlets. Requires strong analytical skills and proficiency in SEO and social media marketing within the news industry.
Content Marketing Manager (News) Develops and implements content strategies to attract and retain audiences for news websites and publications. A key role in building brand authority and audience engagement within the news sector.
Social Media Marketing Manager (News) Manages social media presence for news brands, crafting engaging content and implementing social media strategies. Requires expertise in social listening and community management for news-related content.
Data Analyst (News Marketing) Analyzes marketing data to optimize campaigns and improve ROI. This role requires strong analytical and reporting skills, with expertise in data visualization and interpretation in the context of news marketing.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN 360-DEGREE NEWS MARKETING
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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