Executive Certificate in 360-Degree News Marketing

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360-Degree News Marketing: This Executive Certificate equips communications professionals with cutting-edge skills. Master digital storytelling and content strategy in the fast-paced news environment.

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About this course

Learn social media marketing, SEO optimization, and crisis communication techniques. Develop data-driven insights to enhance campaign effectiveness. Ideal for journalists, PR specialists, and marketing managers seeking career advancement. Gain a competitive edge and become a leader in integrated marketing communications. Elevate your professional profile and transform your organization's news strategy. Enroll today and unlock your full potential. Explore the program details now!

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Course details

• Strategic Content Planning for 360-Degree News Marketing
• Leveraging Social Media for News Dissemination & Engagement
• Data Analytics & Measurement in News Marketing
• Crisis Communication & Reputation Management in the News Cycle
• Influencer Marketing & Public Relations for News
• Video & Multimedia Storytelling for News
• SEO & SEM Strategies for News Content
• Budget Allocation and ROI in News Marketing Campaigns
• Legal and Ethical Considerations in News Marketing

Career path

Career Role Description
Digital Marketing Executive (360-degree) Develop and execute comprehensive marketing strategies across all digital channels, leveraging data-driven insights for optimal campaign performance. UK-focused roles emphasize local market knowledge.
Social Media Manager (News & Content Marketing) Manage social media presence, creating engaging content and building brand awareness for news organizations. Experience with 360-degree campaign management is essential.
Content Marketing Specialist (News & Media) Develop and implement content strategies aligned with news marketing objectives. Expertise in SEO, content distribution, and performance analysis is highly valued.
SEO & SEM Specialist (News Industry) Optimize news websites and content for search engines. Conduct keyword research and manage paid advertising campaigns for increased visibility and user engagement.
Data Analyst (News Marketing) Analyze marketing data to inform strategic decisions. Track campaign performance, identify trends, and provide actionable insights to optimize marketing efforts.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

News Curation Marketing Strategy Audience Engagement Data Analysis

Course fee

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Sample Certificate Background
EXECUTIVE CERTIFICATE IN 360-DEGREE NEWS MARKETING
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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