Graduate Certificate in Video Viewability Metrics
-- viewing nowVideo Viewability Metrics: Master the art of measuring video ad effectiveness. This Graduate Certificate equips you with the skills to analyze digital video advertising performance.
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Course details
• Video Ad Formats and Creative Strategies
• Viewability Measurement Standards (MRC, IAB)
• Metrics and KPIs for Video Viewability
• Data Analysis and Reporting for Video Campaigns
• Advanced Viewability Measurement Techniques
• Fraud Detection and Prevention in Video Advertising
• Optimization Strategies for Video Viewability
• Case Studies in Video Viewability Improvement
Career path
Career Role (Video Viewability Metrics) | Description |
---|---|
Digital Marketing Analyst (Video) | Analyze video campaign performance, focusing on viewability metrics to optimize ROI. A crucial role in modern digital marketing. |
Data Scientist (Viewability & Advertising) | Develop advanced models to predict and improve video ad viewability, leveraging machine learning and statistical analysis. High demand for this specialized skillset. |
Media Planner (Programmatic Video) | Plan and execute programmatic video advertising campaigns, with a keen understanding of viewability metrics and their impact on campaign success. Requires strong strategic thinking. |
Video Advertising Operations Specialist | Manage and optimize video ad campaigns across various platforms, paying close attention to viewability data and reporting. Crucial for efficient campaign management. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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