Graduate Certificate in Video Viewability Metrics

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Video Viewability Metrics: Master the art of measuring video ad effectiveness. This Graduate Certificate equips you with the skills to analyze digital video advertising performance.

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About this course

Learn essential viewability standards, including MRC and IAB guidelines. Designed for digital marketers, media planners, and advertising analysts. Gain expertise in campaign optimization and fraud detection. Develop proficiency in using data analytics tools to interpret key performance indicators (KPIs) and make data-driven decisions. Advance your career in the dynamic world of digital advertising. Explore the program today and unlock your potential!

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Course details

• Introduction to Digital Video Advertising
• Video Ad Formats and Creative Strategies
• Viewability Measurement Standards (MRC, IAB)
• Metrics and KPIs for Video Viewability
• Data Analysis and Reporting for Video Campaigns
• Advanced Viewability Measurement Techniques
• Fraud Detection and Prevention in Video Advertising
• Optimization Strategies for Video Viewability
• Case Studies in Video Viewability Improvement

Career path

Career Role (Video Viewability Metrics) Description
Digital Marketing Analyst (Video) Analyze video campaign performance, focusing on viewability metrics to optimize ROI. A crucial role in modern digital marketing.
Data Scientist (Viewability & Advertising) Develop advanced models to predict and improve video ad viewability, leveraging machine learning and statistical analysis. High demand for this specialized skillset.
Media Planner (Programmatic Video) Plan and execute programmatic video advertising campaigns, with a keen understanding of viewability metrics and their impact on campaign success. Requires strong strategic thinking.
Video Advertising Operations Specialist Manage and optimize video ad campaigns across various platforms, paying close attention to viewability data and reporting. Crucial for efficient campaign management.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GRADUATE CERTIFICATE IN VIDEO VIEWABILITY METRICS
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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