Certificate Programme in Behavioral Targeting Technologies

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Behavioral Targeting Technologies: Master the art of personalized digital marketing. This certificate program equips you with data analytics and predictive modeling skills.

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About this course

Learn to leverage consumer behavior data for effective advertising campaigns. Ideal for marketing professionals, data analysts, and anyone seeking to enhance their digital marketing expertise. Develop proficiency in audience segmentation, real-time bidding (RTB), and programmatic advertising. Gain a competitive edge in the dynamic world of online advertising. Enroll today and unlock the power of behavioral targeting.

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Course details

• Introduction to Behavioral Targeting & Online Advertising
• Data Collection & Privacy Regulations in Behavioral Targeting
• Behavioral Data Analysis & Segmentation
• Targeting Technologies & Platforms (DSPs, SSPs, DMPs)
• Creating & Implementing Behavioral Targeting Campaigns
• Measuring & Optimizing Behavioral Targeting Campaigns
• Ethical Considerations & Responsible Use of Data
• Advanced Targeting Techniques (Lookalike Modeling, Predictive Analytics)
• Case Studies in Successful Behavioral Targeting
• Future Trends in Behavioral Targeting

Career path

Career Role Description
Behavioral Targeting Specialist Develop and implement sophisticated behavioral targeting strategies, leveraging data analysis for enhanced campaign performance. High demand in UK digital marketing.
Data Scientist (Behavioral Targeting) Utilize advanced statistical modeling and machine learning techniques to analyze user behavior, predict future actions, and optimize targeting campaigns. Excellent salary prospects.
Marketing Analyst (Behavioral Focus) Analyze behavioral data to identify trends and insights, informing marketing strategies and improving ROI. Strong analytical and communication skills are crucial.
Programmatic Advertising Manager (Behavioral Targeting) Manage programmatic advertising campaigns, utilizing behavioral targeting to reach specific audience segments efficiently and effectively. High growth area within the UK advertising industry.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE PROGRAMME IN BEHAVIORAL TARGETING TECHNOLOGIES
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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