Advanced Skill Certificate in Online Ad ROI Analysis
-- viewing nowOnline Ad ROI Analysis: Master the art of maximizing your advertising spend. This Advanced Skill Certificate teaches you to effectively analyze digital marketing campaign performance.
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Course details
• Conversion Tracking & Attribution Modeling
• Data Analysis & Reporting with Google Analytics & Google Ads
• ROI Calculation & Budgeting Strategies
• A/B Testing and Experimentation
• Advanced Bidding Strategies (e.g., Maximize Conversions, Target CPA)
• Audience Targeting & Segmentation
• Keyword Research & Optimization for ROI
• Understanding & Utilizing Google Ads Scripts
• Performance Measurement and Reporting Automation
Career path
Career Role (Online Ad ROI Analysis) | Description |
---|---|
Digital Marketing Analyst | Analyze campaign performance, optimize online advertising ROI, and report on key metrics. Requires expertise in Google Ads, and Facebook Ads. |
PPC Specialist (Pay-Per-Click) | Manage PPC campaigns across various platforms, focusing on maximizing ROI through keyword research, bidding strategies, and A/B testing. Deep understanding of online advertising ROI is crucial. |
Data Analyst - Advertising | Interpret large datasets to identify trends and improve online advertising ROI. Strong analytical skills and proficiency in data visualization tools are essential. |
Search Engine Marketing (SEM) Manager | Develop and execute SEM strategies to drive traffic and increase conversions, ensuring a high return on online ad spend. Experience with SEO best practices is a plus. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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