Advanced Skill Certificate in Online Ad ROI Analysis

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Online Ad ROI Analysis: Master the art of maximizing your advertising spend. This Advanced Skill Certificate teaches you to effectively analyze digital marketing campaign performance.

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About this course

Learn key performance indicators (KPIs), data analysis techniques, and attribution modeling. Designed for marketing professionals, analysts, and business owners seeking to optimize their advertising strategies. Gain practical skills in using Google Ads, Facebook Ads, and other advertising platforms. Improve your return on investment and make data-driven decisions. Enroll now and unlock the power of data-driven advertising. Boost your career and business success!

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Course details

• Advanced Google Ads Campaign Structuring
• Conversion Tracking & Attribution Modeling
• Data Analysis & Reporting with Google Analytics & Google Ads
• ROI Calculation & Budgeting Strategies
• A/B Testing and Experimentation
• Advanced Bidding Strategies (e.g., Maximize Conversions, Target CPA)
• Audience Targeting & Segmentation
• Keyword Research & Optimization for ROI
• Understanding & Utilizing Google Ads Scripts
• Performance Measurement and Reporting Automation

Career path

Career Role (Online Ad ROI Analysis) Description
Digital Marketing Analyst Analyze campaign performance, optimize online advertising ROI, and report on key metrics. Requires expertise in Google Ads, and Facebook Ads.
PPC Specialist (Pay-Per-Click) Manage PPC campaigns across various platforms, focusing on maximizing ROI through keyword research, bidding strategies, and A/B testing. Deep understanding of online advertising ROI is crucial.
Data Analyst - Advertising Interpret large datasets to identify trends and improve online advertising ROI. Strong analytical skills and proficiency in data visualization tools are essential.
Search Engine Marketing (SEM) Manager Develop and execute SEM strategies to drive traffic and increase conversions, ensuring a high return on online ad spend. Experience with SEO best practices is a plus.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED SKILL CERTIFICATE IN ONLINE AD ROI ANALYSIS
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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