Career Advancement Programme in Audience Targeting for Programmatic Advertising
-- viewing nowProgrammatic Advertising: Master audience targeting for impactful campaigns. This Career Advancement Programme equips you with the skills to excel in programmatic advertising.
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Course details
• Audience Segmentation & Targeting Strategies
• Data Management Platforms (DMPs) and Data Onboarding
• Advanced Targeting Techniques (Contextual, Behavioral, Lookalike Audiences)
• Measurement & Attribution in Programmatic Advertising
• Campaign Optimization & Performance Analysis
• Privacy and Compliance in Programmatic Advertising
• Real-time Bidding (RTB) and the Ad Exchange Ecosystem
• Programmatic Buying Platforms & Technologies
• Case Studies & Best Practices in Audience Targeting
Career path
Career Role | Description |
---|---|
Programmatic Advertising Specialist | Execute programmatic ad campaigns, optimize performance, and analyze data. Focus on audience targeting strategies for maximum ROI. |
Audience Targeting Manager | Develop and implement audience targeting strategies across multiple platforms, managing programmatic campaigns, analyzing performance and identifying opportunities for improvement. Deep understanding of data-driven decision making. |
Data Analyst - Programmatic Advertising | Analyze large datasets from programmatic campaigns, providing insights on audience behavior, campaign performance and effectiveness of targeting strategies. Proficiency in data visualization tools is essential. |
Senior Programmatic Media Buyer | Lead the planning and execution of complex programmatic advertising campaigns with a sharp focus on audience targeting and advanced bidding strategies. Mentorship and team leadership are key components. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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