Career Advancement Programme in Audience Targeting for Programmatic Advertising

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Programmatic Advertising: Master audience targeting for impactful campaigns. This Career Advancement Programme equips you with the skills to excel in programmatic advertising.

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About this course

Learn real-time bidding (RTB), data management platforms (DMPs), and demand-side platforms (DSPs). Develop expertise in audience segmentation and behavioral targeting. Ideal for marketing professionals, analysts, and anyone seeking a career boost in digital advertising. Gain a competitive edge with advanced programmatic techniques. Increase your earning potential and advance your career. Enroll today and transform your advertising career. Explore the curriculum now!

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Course details

• Understanding Programmatic Advertising Fundamentals
• Audience Segmentation & Targeting Strategies
• Data Management Platforms (DMPs) and Data Onboarding
• Advanced Targeting Techniques (Contextual, Behavioral, Lookalike Audiences)
• Measurement & Attribution in Programmatic Advertising
• Campaign Optimization & Performance Analysis
• Privacy and Compliance in Programmatic Advertising
• Real-time Bidding (RTB) and the Ad Exchange Ecosystem
• Programmatic Buying Platforms & Technologies
• Case Studies & Best Practices in Audience Targeting

Career path

Career Role Description
Programmatic Advertising Specialist Execute programmatic ad campaigns, optimize performance, and analyze data. Focus on audience targeting strategies for maximum ROI.
Audience Targeting Manager Develop and implement audience targeting strategies across multiple platforms, managing programmatic campaigns, analyzing performance and identifying opportunities for improvement. Deep understanding of data-driven decision making.
Data Analyst - Programmatic Advertising Analyze large datasets from programmatic campaigns, providing insights on audience behavior, campaign performance and effectiveness of targeting strategies. Proficiency in data visualization tools is essential.
Senior Programmatic Media Buyer Lead the planning and execution of complex programmatic advertising campaigns with a sharp focus on audience targeting and advanced bidding strategies. Mentorship and team leadership are key components.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CAREER ADVANCEMENT PROGRAMME IN AUDIENCE TARGETING FOR PROGRAMMATIC ADVERTISING
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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