Certified Professional in Targeted Advertising Techniques

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Certified Professional in Targeted Advertising Techniques equips marketing professionals with advanced skills. Master digital marketing strategies, including search engine optimization (SEO) and pay-per-click (PPC) advertising.

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About this course

Learn to leverage social media marketing, email marketing, and programmatic advertising. Develop effective advertising campaigns using data analytics and audience segmentation. This certification is ideal for marketing managers, digital marketers, and advertising specialists seeking career advancement. Boost your career and become a highly sought-after expert in targeted advertising. Explore the program today and unlock your full potential!

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Course details

• Digital Marketing Fundamentals
• Targeting and Segmentation Strategies
• Data Analysis and Interpretation for Advertising
• Programmatic Advertising
• Social Media Advertising Techniques
• Search Engine Marketing (SEM) for Targeted Campaigns
• Mobile Advertising Strategies
• Measurement and Attribution Modeling
• A/B Testing and Optimization
• Privacy and Compliance in Targeted Advertising

Career path

Career Role Description
Targeted Advertising Specialist Develops and implements highly effective targeted advertising campaigns across various digital platforms, focusing on precise audience segmentation and campaign optimization for maximum ROI. Requires expertise in Google Ads, social media advertising and data analytics.
Digital Marketing Manager (Targeted Advertising) Leads and manages a team focused on the creation and execution of targeted advertising strategies. Oversees budget allocation, performance tracking, and reporting for all targeted advertising initiatives.
PPC Specialist (Paid Search & Social) Manages Pay-Per-Click (PPC) campaigns across major search engines and social media platforms, specializing in precise audience targeting and bid management for optimal campaign performance.
Programmatic Advertising Manager Utilizes programmatic advertising technologies to automate and optimize the buying and selling of digital advertising inventory. Focuses on data-driven decisions and sophisticated targeting techniques.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED PROFESSIONAL IN TARGETED ADVERTISING TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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